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Trade and consumer goods.
The consumer goods sector has been exposed to changes of a structural nature for some time. The consumer climate will ease in the foreseeable future; however concentration processes in trade, the increasing power of discounters and aggressive pricing politics are challenges that the whole added value chain has to face.
Current targets are: Upgrading of own brands and products, increase in consumer loyalty as well as an augmentation of retail performance. On this basis, Lischke Consulting develops optimal results for both the industry and their trading partners:
- Realisation of further potential by expansion of existing business areas.
- Increase of customer loyalty and satisfaction by connecting clear CRM strategies and innovative system solutions.
- Successful retail strategies through optimisation of category management between industry and trade.
- Optimal forms of organisation for field and key account management systems.
- Revision of existing price and conditions systems by creation of performance-based remuneration.
- Establishment of process excellence as a solid part of corporate culture.
